• 专利附录
  • 专利说明
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  • 类似技术
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    • 专利摘要:
    A tracking unit for printed matter, comprising a) a mobile communication unit, preferably an energy-saving wide area network communication unit; b) a photosensitive area; c) an electrical energy source configured to provide electrical energy to the mobile communication unit, an amount of electrical energy provided depending on an intensity of light striking the photosensitive area of the printed matter; wherein d) the mobile communication unit is configured such that it sends an identification number, preferably a unique identification number, over a mobile communication network if an electrical power supplied to the mobile communication unit exceeds a threshold value, and preferably does not send the identification number if a supplied electrical power does not exceed the threshold.
    公开号:CH715702A1
    申请号:CH01440/19
    申请日:2019-11-13
    公开日:2020-06-30
    发明作者:Dütschler Werner
    申请人:Werner Duetschler；
    IPC主号:
    专利说明:

    FIELD OF THE INVENTION
    The invention relates to the field of mail items based on printed matter and / or consisting of printed matter, in particular direct advertising, direct mailing and / or direct marketing. It relates in particular to a tracking unit for printed products, a printed product, and to a method and system for tracking printed products and / or for analyzing reception and / or post-reception treatment of such printed products in accordance with the respective patent claims.
    BACKGROUND OF THE INVENTION
    In (classic) direct mail or direct mail, printed matter in the form of letters, (congratulations) cards, questionnaires, leaflets, catalogs, brochures and / or vouchers etc. are sent to a large number of selected recipients by conventional mail or specialized distribution services or distribute or otherwise distribute, typically sending or otherwise making available a copy to each of the plurality of selected recipients, all of which are generally identical, but for an address field, label, etc. that provides information related to the Contains recipient. The plurality is usually extensive and includes several hundred to many thousands or even hundreds of thousands of recipients and possibly more. The process of sending or otherwise providing the plurality of copies described is often referred to as a campaign.
    In order to avoid unnecessary use of environmental resources, as well as unnecessary harassment or harassment of those recipients who would prefer not to receive the particular printed matter, it would be desirable to obtain information about the interests and preferences of the recipient on an individual basis. However, such information is difficult to obtain, e.g. because (potential) recipients are unwilling to provide the relevant information or to make the effort required to provide such information. Data and / or protection laws, regulations, etc. can also play a role and limit the possible acquisition of information, qualitatively and / or quantitatively.
    It may also be desirable to ensure, review, and / or monitor the quality, reliability, speed, and / or timeliness of distribution through conventional mail or specialized distribution services or providers.
    SUMMARY OF THE INVENTION
    It is therefore an object of the invention to provide a method and an apparatus for tracking printed matter and / or for analyzing reception and / or post-receipt treatment of such printed matter.
    [0006] This goal and other goals are achieved by a tracking unit for printed matter according to independent claim 1, etc.
    A tracking unit for printed matter, especially for a first single printed matter copy, i.e. comprises a single copy of a letter, a (greeting) card, a leaflet, a catalog, a brochure, a questionnaire, a book and / or a voucher or the like, according to the invention<tb> a) <SEP> a mobile communication unit, preferably a power-saving wide area network communication unit;<tb> b) <SEP> a photosensitive area;<tb> c) <SEP> an electrical energy source configured to provide electrical energy to the mobile communication unit, wherein an amount of electrical energy provided depends on an intensity of light incident on the photosensitive area of the printed matter; characterized in that<tb> d) <SEP> the mobile communication unit is configured such that it sends an identification number, a code or a label, preferably a unique identification number, via a mobile communication network when an electrical power supplied to the mobile communication unit exceeds a threshold value, and preferably does not send the identification number if an electrical power supplied does not exceed the threshold value.
    Printed matter, in particular a first single copy of printed matter, i.e. a single copy of a letter, a (lucky) card, a leaflet, a catalog, a brochure, a questionnaire, a book and / or a voucher or the like, according to the invention<tb> a) <SEP> a mobile communication unit, preferably an energy-saving wide area network communication unit;<tb> b) <SEP> a photosensitive area;<tb> c) <SEP> an electrical energy source configured to provide electrical energy to the mobile communication unit, wherein an amount of electrical energy provided depends on an intensity of light incident on the photosensitive area of the printed matter; characterized in that<tb> d) <SEP> the mobile communication unit is configured such that it sends an identification number, a code or a label, preferably a unique identification number, via a mobile communication network when an electrical power supplied to the mobile communication unit exceeds a threshold value, and preferably does not send the identification number if an electrical power supplied does not exceed the threshold value.
    Such printed matter can include, in particular, a letter, a catalog, a card, a greeting card, a leaflet, a questionnaire, a catalog, a brochure, a book and / or a voucher and a tracking unit as described above, the tracking unit being part of the printed matter attached, in particular can be firmly attached. In particular, the mobile communication unit, the electrical power source, the light-sensitive area and / or the entire tracking unit can be laminated between the front and back of at least one page, a sheet and / or a section of the printed matter, possibly with at least one plastic intermediate layer, and wherein the page , the sheet and / or the section can be made of paper or cardboard. If the photosensitive area between the front and back of at least one side, a sheet and / or a section of the printed product is laminated, a hole, an opening and / or a transparent area can be provided in the front and / or back to provide a To enable unhindered lighting of the light-sensitive area or at least to prevent a significant weakening of the lighting.
    The identification number, the code or the label that is configured to send the mobile communication unit of the tracking unit can then be viewed as an identification number, code or label of the printed matter, in particular the first individual printed matter copy and / or as such serve.
    The mobile communication unit can preferably be any type of communication unit that is able to communicate via a mobile communication network, in particular via a low-power wide area network (LPWAN), a low-power wide area network (LPWA) or a Low-power network (LPN), as described for example in the Wikipedia article https://en.wikipedia.org/w/index.php title=LPWANIdid=874371006.and preferably described via LoRaWan as an example in https://de.wikipedia.org/w/index.php title=Long_Range Wide Area Networkldid = 183442216andhttps://en.wikipedia.org/w/index.php title=LoRaldid=874284974:or another mobile communication network that is suitable for data transmission and / or communication via the Internet of Things (IOT).
    Details in connection with LoRaWan are also published in EP2763321.
    All documents cited and / or mentioned elsewhere (prior art) are included in their entirety by reference, insofar as this is legally permissible.
    The mobile communication unit can be configured so that it does not download any data via the mobile communication network, i.e. only works as a receiver and / or in upload mode, in particular to minimize the amount of electrical energy consumed by the mobile communication unit. The mobile communication unit can accordingly be configured such that it works exclusively as a transmitter and / or in a transmission mode and / or in a pure upload mode.
    The electrical power source can be a photocell, photovoltaic cell or solar cell, which is able to generate sufficient electrical energy to supply the mobile communication unit with energy at least temporarily, especially if a sufficient amount or intensity of light on the photosensitive Surface hits, which can be a surface or a part of a surface of an active surface, an active area or volume of the photocell, photovoltaic cell or solar cell. In order to supply the mobile communication unit with energy, the electrical energy source is preferably configured and / or capable of delivering a current which is required for the operation of the mobile communication unit at a voltage required for the operation of the mobile communication unit; and / or an electrical power sufficient for the correct operation of the mobile communication unit, in particular an electrical power exceeding the threshold value, which can be representative of a minimum amount of electrical power that is required for the correct operation of the mobile communication unit. The photocell, photovoltaic cell or solar cell can in particular be selected and / or configured such that an illuminance or a light level of over 20, 50, 100, 200, 300 or 500 Ix is sufficient to supply the mobile communication unit with energy if the light-sensitive one Range of the respective illuminance is exposed. On the other hand, the photocell, photovoltaic cell or solar cell in particular can alternatively or additionally be selected and / or configured so that an illuminance or a light level of less than 20, 50, 100, 200, 300 or 500 Ix is not sufficient to power the mobile communication unit to supply, and thus prohibits the sending of the identification number, the code or the marking.
    Alternatively or in addition to the photocell, photovoltaic cell or solar cell, the electrical energy source can comprise a means for storing electrical energy, in particular a battery or a capacitor. The electrical energy source can further comprise a light-sensitive element, in particular a photoresistor, a photodiode or a phototransistor, which is configured in such a way that it supplies a quantity of electrical energy to the mobile communication unit through the electrical energy storage means and / or through the photocell, photovoltaic cell or solar cell is made available, modified and / or controlled. To ensure this capability, the tracking unit or the printed matter may also include an electrical circuit configured to provide the mobile communication unit with electrical power that exceeds the threshold only when there is a light intensity that is sensitive to the light sensitive Element, in particular the photoresistor, the photodiode or the phototransistor, exceeds a second threshold value, wherein this second threshold value can in particular be selected and / or configured such that an illuminance or a light level of over 20, 50, 100, 200, 300 or 500 Ix is required, in particular to hit the photoresistor, the photodiode or the phototransistor. On the other hand, the photoresistor, the photodiode, the phototransistor or the electrical circuit in particular can alternatively or additionally be selected and / or configured so that, with an illuminance or a light level below 20, 50, 100, 200, 300 or 500 Ix, none or insufficient electrical power is supplied to the mobile communication unit, so that the sending of the identification number, the code or the brand is prevented.
    The photosensitive area can also be part of a passive optical element, in particular a lens, a waveguide, a diffractive optical element, which is configured so that it light onto the photocell, the photocell, the solar cell, the photoresistor, the photodiode or aligns the photo transistor.
    When the mobile communication unit is energized, i.e. If an electrical power supplied to the mobile communication unit, in particular an amount of electrical power supplied to the mobile communication unit, exceeds the threshold value, the mobile communication unit can use the mobile communication network to identify the identification number, the code or the label, preferably a unique identification number, a code or a label send. The (unique) identification number, the code or the label enables the identification of the mobile communication unit and thus the printed matter, in particular the first individual printed matter copy, from another mobile communication unit, which in particular can be part of another printed matter or another printed matter copy, i.e. a further individual copy of the letter, the (greeting) card, the leaflet, the catalog, the brochure and / or the voucher or similar, which may be at least essentially identical to the first printed copy, with the possible exception of information, that relate to a recipient of the respective printed copy, whereby this information can in particular include a title and / or address. In other words, each individual printed copy, in particular each individual copy of a letter, a (greeting) card, a leaflet, a catalog, a brochure and / or a voucher, can be associated with a (unique) identification number, preferably clearly assigned and /or the other way around.
    The mobile communication unit can be configured to send the identification number, code or label a predetermined number of times, particularly once, each time it is switched on or only when it is switched on for the first time. Alternatively or additionally, it can be configured to send the identification number, the code or the label at predetermined intervals as long as it is live, in particular at least about (once) every minute, every hour or every day. Alternatively or additionally, it can also be configured so that it permanently sends the identification number, code or label as long as it is live.
    The (unique) identification number, the code or the tag can be stored in the mobile communication unit, in particular in a memory of the communication unit, in particular as a binary or hexadecimal number. It can also be stored in a separate memory or a separate storage unit which is connected to and / or accessible from the mobile communication unit, in particular as a binary or hexadecimal number. The (unique) identification number, the code or the tag can be preconfigured, in particular by a manufacturer of the mobile communication unit. It can also be programmable, adjustable and / or selectable, in particular via the mobile communication network, e.g. by sending the (unique) identification number, code or tag to the mobile communication unit together with a specific code and / or command, the mobile communication unit can be configured to store the code or tag of the identification number on receipt, and wherein one Subsequent changes to the (unique) identification number, code or tag may be prohibited. The (unique) identification number, the code or the label can in particular be a unique identification number, a code or a label. “Unique” and / or “uniqueness” in the present context means that measures have been and / or will be taken to ensure that no two communication units have the same (unique) identification number, code or tag; or in other words that two communication units have different (unique) identification numbers, codes or tags.
    The uniqueness can be provided in a global and / or permanent scope and / or extent, in particular if the (unique) identification number, the code or the tag is preconfigured by the manufacturer of the mobile communication unit, which can take suitable measures, in particular the selection and / or provision of a sufficiently large area belongs from which individual (unique) identification numbers, codes or tags can be selected.
    Alternatively, the uniqueness can only be provided on a local and / or temporary scale and / or scale, especially if the (unique) identification number, the code or the label is programmable, adjustable and / or selectable. The uniqueness can then be limited to the mobile communication units used in a campaign, but must not exist between different campaigns. In other words, two mobile communication units that are used in different campaigns and / or for the distribution of different printed products can have identical identification numbers, codes or tags.
    [0023] In embodiments, the tracking unit and / or the printed matter may further comprise<tb> a) <SEP> a detection means for detecting manipulation of the printed product, in particular comprising folding, bending, tearing the printed product, pressing or writing on sections of the printed product, opening and / or closing the printed product, subjecting the printed product lighting, in particular lighting and / or changing the lighting of parts, sections and / or areas of the tracking unit and / or the printed product with the exception of the light-sensitive area;<tb> b) <SEP> a detection unit which is connected to the detection means and the mobile communication unit, the detection unit being configured in such a way that it contains data and / or information relating to the manipulation of the tracking unit and / or of the Obtain detection means received print product, delivers to the communication unit, wherein<tb> c) <SEP> the communication unit is configured such that it sends data, in particular raw data or processed data and / or information in connection with the manipulation of the tracking unit and / or the printed products via the communication network.
    The detection device may comprise a plurality of detection units for detecting a local manipulation of a printed product to which the tracking unit is attached, in particular for pressing or writing on one of a plurality of sections or areas of the printed product, the detection device and / or the The sensing unit may further be configured to provide information related to which particular sections or areas from the plurality of sections or areas have been or have been manipulated and / or which particular sections or areas have been or have been manipulated.
    Each particular section or area may contain or otherwise display specific display information and / or may be associated with specific display information that may be independent of the display information in other particular sections or areas.
    In particular, if the printed matter is a leaflet, catalog or brochure that displays and / or advertises a variety of products and / or services, each specific section or area may contain display information that is on the reproduced, in particular printed or otherwise designed, specific section or area and relating to a specific product and / or a specific service, so that a correspondence between a specific section or area and the associated display information, ie a specific product or service. By manipulating a corresponding section or area of the printed product, in particular by pressing, a specific product and / or a specific service can be displayed and / or selected, which can enable the scanning unit to provide information about which product and / or which service was displayed and / or selected.
    If the printed matter is one or more questionnaires, one or more feeling units can be provided for each of a multiplicity of questions and / or each of a number of possible answers which are reproduced on the questionnaire. By manipulating a particular section or area, a corresponding answer can be selected for each of the multiple questions, which can enable the registration unit to provide information about which answer has been selected for some or all questions.
    [0028] Each of the multiplicity of sentient entities can correspond to a reproduced, in particular printed or otherwise formed checkbox on the printed product. In particular, each of the plurality of sensing units can be arranged together with or under a corresponding check box from a plurality of check boxes. Ticking a box with a pen or pressing a box can thus enable the scanner to provide information about which box has been ticked and / or which box has not been ticked.
    [0029] The majority of the scanning units can be arranged as a matrix, preferably as a rectangular matrix, with pairs of individual scanning areas, which are arranged at least essentially next to one another and cover a partial area of the printed product. This can enable the scanner to provide information related to a text or drawing that is written on the sub-region. The plurality of scanning units can effectively scan a text, a drawing or a signature, which is applied in particular by writing to the sub-area of the printed matter. The scanning unit can then supply information that is representative of a text, a drawing or a signature, in particular a digitized version or a diamond of the text, the drawing or the signature.
    The communication unit, in particular the mobile communication unit, can send data, in particular raw data or processed data, and / or information in connection with the manipulation of the printed products via the communication network. The data may be limited to or include no more than the identification number, code or label. The data can also contain additional information and / or be representative of additional information that can be obtained or provided in particular by the recording means described above. If the detection means comprise a plurality of detection units as described above, the communication unit can in particular send information relating to which specific sections or areas from the plurality of sections or areas have been or have been manipulated and / or which specific sections or areas have been manipulated or have not been tampered with, information about which product and / or service has been specified and / or selected, information about which answer has been selected for some or all questions, information about which checkbox has been ticked or which checkboxes have not been ticked, and / or information representative of text, drawing or signature, especially a digitized version of the text, drawing or signature.
    The scanning units and / or the circuit for electrically connecting the scanning units to the scanning means and / or the scanning unit can be printed on the printed matter, in particular using conductive ink, which is preferably applied by ink-jet printing, or by other conductive toner or other conductive ink, which is applied in particular by laser printing.
    [0032] A system according to the invention, in particular for tracking printed matter and / or for analyzing reception and post-receipt treatment of such printed matter, can comprise<tb> a) <SEP> a printed matter, preferably a large number of printed matter copies, and / or a tracking unit, preferably a large number of tracking units, as described above,<tb> b) <SEP> at least one base station of the mobile communication network, preferably a base station of a wide area network with low power, in particular a LoRaWan base station, the base station being able to receive data from the communication unit, in particular the mobile communication unit, the printed matter and / or the tracking unit are sent, received and preferably processed and / or sent again,<tb> c) <SEP> an analysis unit that is configured to<tb> <SEP> i) to receive <SEP> data sent from the communication unit of the printed product and / or the tracking unit from or via the base station, and<tb> <SEP> ii) <SEP> to analyze the data with regard to the manipulation of the printed matter and / or the tracking unit.
    The identification number, code or label, along with data that may be sent by the communication unit, in particular the mobile communication unit, the printed product and / or the tracking unit, can be analyzed in order to obtain information relating to treatment of the printed product and / or to receive and / or provide the tracking unit on receipt and after receipt, in particular in the case of manipulations. The information can include a time period from the sending of the printed matter to the receipt of the identification number, the code or the tag, in particular until the first receipt of the identification number, the code or the tag. Assuming that during the dispatch or distribution of the printed matter, no light - or only light with an intensity that is significantly below the second threshold value - reaches the light-sensitive element, in particular because the printed matter is folded and / or in an envelope, in particular one Envelope, included, can be estimated for a period of time for shipping or distribution based on the period, with the further assumption that an intensity above the second threshold will reach the photosensitive element when the printed matter is out of the envelope is removed and / or opened.
    The identification number, the code or the label may only be sent if and as long as light or other lighting with sufficient intensity strikes the light-sensitive area of the printed product and / or the tracking unit. A period of time that a recipient spends and / or needs to examine a content of the printed matter can thus be determined on the basis of the period in which the identification number is received.
    [0035] A method according to the invention for tracking printed matter and / or a tracking unit for printed matter and / or for analyzing reception and post-receiving treatment of such printed matter and / or a tracking unit can include<tb> a) <SEP> the selection of a printed matter and / or a tracking unit, in particular a first individual printed matter copy, as described above;<tb> b) <SEP> Storage of the identification number, code or tag of the mobile communication unit;<tb> c) <SEP> cover the light-sensitive area of the printed product and / or the tracking unit, in particular by enclosing the printed product and / or the tracking unit in an envelope, preferably an envelope;<tb> d) <SEP> sending the printed matter and / or tracking unit to a recipient using conventional mail or other physical means of delivery;<tb> e) <SEP> Monitoring the mobile communication network, preferably a wide area network with low performance, in particular a LoRaWan, the mobile communication network being able to receive and / or forward data from the communication unit of the printed product and / or are sent to the tracking unit to receive the identification number, code or label.
    The method and the system described above make it possible to ensure, verify and / or in a simple, reliable and efficient manner the quality, reliability, speed and / or punctuality of the distribution by conventional mail or specialized distribution services or providers to monitor.
    Preferred embodiments of the present invention, in particular as described above, can be implemented in the embodiments and / or method variants listed below, possibly in combination with one or more of the features listed above or in the drawings in combination with the detailed description below or in accordance with the claims as outlined below.<tb> • <SEP> A tracking unit for printed matter, comprehensive<tb> <SEP> a) <SEP> a mobile communication unit, preferably an energy-saving wide area network communication unit;<tb> <SEP> b) <SEP> a photosensitive area;<tb> <SEP> c) <SEP> an electrical energy source configured to provide electrical energy to the mobile communication unit, wherein an amount of electrical energy provided depends on an intensity of light incident on the photosensitive area of the printed product hits; characterized in that<tb> <SEP> d) <SEP> the mobile communication unit is configured such that it sends an identification number, preferably a unique identification number, over a mobile communication network when an electrical power supplied to the mobile communication unit exceeds a threshold value, and preferably the identification number does not send if an electrical power input does not exceed the threshold.<tb> • <SEP> The tracking unit in accordance with the previous embodiment, wherein the electrical power source is a solar cell or a photovoltaic cell and the photosensitive region comprises a light collecting surface of the solar cell or a photovoltaic cell.<tb> • <SEP> The tracking unit in accordance with any preceding embodiment, wherein the electrical energy source comprises an electrical energy storage means, in particular a battery or a capacitor, and a photosensitive element, in particular a photoresistor, a photodiode or a phototransistor, which configures is to control an amount of power supplied from the electrical energy storage means to the mobile communication unit.<tb> • <SEP> The tracking unit in accordance with the previous embodiment, the printed matter further comprising an electrical circuit configured to deliver electrical power exceeding the threshold only when a light intensity is applied to the the photosensitive element, in particular the photoresistor, the photodiode or the phototransistor, exceeds a second threshold value<tb> • <SEP> The tracking unit in accordance with any previous embodiment, still consisting of<tb> <SEP> a) <SEP> a detection means for detecting manipulation of the printed product, in particular comprising folding, bending, tearing the printed product, pressing or writing on sections of the printed product, opening and / or closing the printed product, the Subjecting the printed matter to lighting;<tb> <SEP> b) <SEP>, a scanning unit connected to the scanning means and the mobile communication unit, the scanning unit being configured to provide information regarding the manipulation of the printed product obtained from the scanning means to the communication unit, wherein<tb> <SEP> c) <SEP> the communication unit is configured in such a way that it sends data, in particular raw data or processed data, and / or information in connection with the manipulation of the printed products via the communication network.<tb> • <SEP> The tracking unit in accordance with any preceding embodiment, wherein the sensing device comprises at least one element having an electrical conductivity, resistance, capacitance or inductance that is in response to folding, bending, tearing of the element and / or changes on printing or writing on the item.<tb> • <SEP> printed matter, especially a first individual printed matter copy, consisting of<tb> <SEP> a) <SEP> a letter, a catalog, a card, a greeting card, a leaflet, a questionnaire, a catalog, a brochure, a book and / or a voucher; and<tb> <SEP> b) <SEP> a tracking unit in accordance with one of the previous embodiments attached thereto.<tb> • <SEP> The printed matter in accordance with the previous embodiment,<tb> <SEP> a) <SEP> with at least one side, a sheet and / or a section, the side, the sheet and / or the section having a front and a back, preferably made of paper or cardboard, wherein<tb> <SEP> b) <SEP> the tracking unit, the mobile communication unit and / or the electrical power source is laminated between the front and back, preferably with an intermediate plastic layer.<tb> • <SEP> The printed matter in accordance with one of the previous embodiments, wherein<tb> <SEP> a) <SEP> the scanning means,<tb> <SEP> b) <SEP> electrical circuit arrangement for connecting scanning means, scanning unit and / or communication unit, and / or<tb> <SEP> c) <SEP> an antenna for the communication unit<tb> <SEP><SEP> is printed on the printed matter, especially with conductive ink, which is preferably applied using the inkjet printing process.<tb> • <SEP> printed matter, consisting of<tb> <SEP> a) <SEP> a mobile communication unit, preferably an energy-saving wide area network communication unit;<tb> <SEP> b) <SEP> a photosensitive area;<tb> <SEP> c) <SEP> an electrical energy source that is configured to provide electrical energy to the mobile communication unit, wherein an amount of electrical energy provided depends on an intensity of light directed onto the photosensitive area of the printed product hits; characterized in that<tb> <SEP> d) <SEP> the mobile communication unit is configured such that it sends an identification number, preferably a unique identification number, over a mobile communication network when an electrical power supplied to the mobile communication unit exceeds a threshold value, and preferably the identification number does not send if an electrical power input does not exceed the threshold.<tb> • <SEP> Printed matter in accordance with the above embodiment, wherein the electrical energy source is a solar cell or a photovoltaic cell and the light-sensitive region comprises a light collecting surface of the solar cell or a photovoltaic cell.<tb> • <SEP> Printed matter in accordance with any preceding embodiment, the electrical energy source comprising a means for storing electrical energy, in particular a battery or a capacitor, and a photosensitive element, in particular a photoresistor, a photodiode or a phototransistor configured to control an amount of power supplied from the electrical energy storage means to the mobile communication unit.<tb> • <SEP> The printed product according to the above embodiment, the printed product further comprising an electrical circuit configured to provide electrical power exceeding the threshold only when there is a light intensity applied to the photosensitive member , in particular the photoresistor that strikes the photodiode or the phototransistor, exceeds a second threshold value<tb> • <SEP> printed matter in accordance with every previous embodiment,<tb> <SEP> a) <SEP> with at least one side, a sheet and / or a section, the side, the sheet and / or the section having a front and a back, preferably made of paper or cardboard, wherein<tb> <SEP> b) <SEP> the mobile communication unit and / or the electrical power source is laminated between the front and back, preferably with an intermediate plastic layer.<tb> • <SEP> printed matter in accordance with any previous embodiment, further<tb> <SEP> a) <SEP> a detection means for detecting manipulation of the printed product, in particular comprising folding, bending, tearing the printed product, pressing or writing on sections of the printed product, opening and / or closing the printed product, the Subjecting the printed matter to lighting;<tb> <SEP> b) <SEP> a scanning unit which is connected to the scanning means and the mobile communication unit, the scanning unit being configured to provide information regarding the manipulation of the printed product obtained from the scanning means to the communication unit, wherein<tb> <SEP> c) <SEP> the communication unit is configured so that it sends data, in particular raw data or processed data, and / or information in connection with the manipulation of the printed products via the communication network.<tb> • <SEP> Printed material in accordance with any preceding embodiment, wherein the sensing means comprises at least one element having an electrical conductivity, resistance, capacitance or inductance that is in response to folding, bending, tearing of the element and / or changes on printing or writing on the item.<tb> • <SEP> printed matter in accordance with any previous embodiment, where<tb> <SEP> a) <SEP> the scanning means,<tb> <SEP> b) <SEP> electrical circuit arrangement for connecting scanning means, scanning unit and / or communication unit, and / or<tb> <SEP> c) <SEP> an antenna for the communication unit<tb><SEP> <SEP> i) <SEP> is printed on the printed matter, especially with conductive ink, which is preferably applied using the inkjet printing process.<tb> • <SEP> System, in particular for tracking printed matter and / or for analyzing reception and post-receipt treatment of such printed matter, the system comprising<tb> <SEP> a) <SEP> a printed matter in accordance with one of the above embodiments,<tb> <SEP> b) <SEP> at least one base station of the mobile communication network, preferably a low-performance wide area network base station, in particular a LoRaWan base station, the base station being able to receive and transmit data sent by the communication unit of the printed product preferably to process and / or retransmit,<tb> <SEP> c) <SEP> an analysis unit which is implemented in particular on a computer, the analysis unit being configured in such a way that<tb><SEP> <SEP> i) <SEP> receive data sent from or via the base station by the communication unit of the printed product and<tb><SEP> <SEP> ii) <SEP> to analyze the data with regard to the manipulation of the printed products.<tb> • <SEP> A method for tracking printed matter and / or for analyzing reception and post-receipt treatment of such printed matter, comprising<tb> <SEP> a) <SEP> selection of a printed product, in particular a first individual printed product copy, in accordance with one of the preceding embodiments;<tb> <SEP> b) <SEP> Storage of the identification number of the mentioned printed products;<tb> <SEP> c) <SEP> cover the light-sensitive area of the printed product, in particular by enclosing the printed product with an insert, preferably an envelope;<tb> <SEP> d) <SEP> sending the printed matter to a recipient by conventional mail or other physical means of delivery;<tb> <SEP> e) <SEP> Monitoring the mobile communication network, preferably a wide area network with low performance, in particular a LoRaWan, said mobile communication network being able to receive and / or forward data that is transmitted by the communication unit of the Printed material to receive the identification number.<tb> • <SEP> A method for tracking printed matter and / or for analyzing reception and post-receipt treatment of such printed matter, comprising<tb> <SEP> a) <SEP> Selection of a printed matter, in particular a first individual printed matter exem plars;<tb> <SEP> b) <SEP> attaching a tracking unit to the printed matter in accordance with a previous embodiment;<tb> <SEP> c) <SEP> storing the identification number of said tracking unit;<tb> <SEP> d) <SEP> cover the light-sensitive area of the printed product, in particular by enclosing the printed product with an insert, preferably an envelope;<tb> <SEP> e) <SEP> sending the printed matter to a recipient by conventional mail or other physical means of delivery;<tb> <SEP> f) <SEP> Monitoring the mobile communication network, preferably a wide area network with low performance, in particular a LoRaWan, the mobile communication network being able to receive and / or forward data from the communication unit of the tracking unit be sent to receive the identification number.<tb> • <SEP> The process in accordance with the previous process variant, further comprising the step<tb> <SEP> a) <SEP> after receiving the identification number, determination<tb><SEP> <SEP> i) <SEP> a period of time from the dispatch of the printed matter to the receipt of the identification number, and / or<tb><SEP> <SEP> ii) <SEP> a period of time during which the identification number is received.<tb> • <SEP> The method in accordance with any previous variant of the method, further comprising the step of determining a period of time it takes the recipient to study a content of the printed product based on the period of time during which the identification number is received.<tb> • <SEP> The process in accordance with the previous process variant, whereby<tb> <SEP> a) <SEP> a large number of individual copies of printed matter, in particular individual copies of a letter, a (greeting) card, a leaflet, a catalog, a brochure and / or a voucher or similar. is sent to a large number of recipients by conventional mail or other physical delivery channels,<tb> <SEP> b) <SEP> Information relating to the identity of each individual recipient from the large number of recipients is stored in a database, in particular in a database implemented and / or maintained on a computer,<tb> <SEP> c) <SEP> For each recipient, information is stored in the database that is representative of the identification number that corresponds to the copy of the printed matter.<tb> • <SEP> Method in accordance with the previous method variant, which further comprises the step of associating data and / or information provided by the scanning unit and sent by the communication unit of a printed product, in particular a single printed product copy Recipient to whom the printed product was sent.
    BRIEF DESCRIPTION OF THE DRAWINGS
    The subject matter of the invention is explained with respect to further optional details in the following text with reference to further exemplary embodiments which are illustrated in the accompanying drawings.<tb> <SEP> Fig. 1 shows a letter 2, which represents an exemplary document 1, in particular a single copy of a document, in accordance with an embodiment of the invention.<tb> <SEP> Fig. 2 shows a flow diagram of the method according to the invention
    DETAILED DESCRIPTION OF EXEMPLARY EMBODIMENTS
    Fig. 1 shows a letter 2 which represents an exemplary document 1, in particular a single copy of a document, according to an embodiment of the invention. The letter 2 has a front side 21 and a back side 22. On the front side 21, a text / graphic field 23 contains display information that is addressed to a recipient whose details are shown in an address field 24. A first fold 201 and a second fold 202 are provided, which divide the letter 2, in particular the front side 21, into a first section 211, a second section 212 and a third section 213. The first fold 201 and the second fold 202 are also designed in such a way that they facilitate the folding of the letter 2 along the fold with the front 21 inwards and / or make it difficult to fold the letter 2 with the front 22 outwards. This can be accomplished by a cut, a scar, a groove or a trench on the back 22 of the letter along each of the folds and / or to form the folds. It can also be achieved by bulging the back 22 of the letter along each of the folds and / or by forming the folds.
    A LoRaWan chip 33 is attached to the front 21 of the letter 2 as a mobile communication unit. A photovoltaic cell 31 with a light-sensitive area 32 is also attached to the front 21 of the letter 2 and is electrically connected to the LoRaWan chip 33 in order to enable the LoRaWan chip 33 to be supplied with electrical energy. The LoRaWan chip 33 and the photovoltaic cell 31 with the light-sensitive surface 32 form a tracking unit 3 for the letter 2.
    When the letter 2 is folded with the front 21 inwards, the photosensitive element is covered by the second section 212 and / or the third section 213 of the letter.
    [0042] This description and any accompanying drawings that illustrate aspects and embodiments of the present invention should not be construed as limiting the claims that define the protected invention. In other words, although the invention has been illustrated and described in detail in the drawings and the foregoing description, this illustration and description are intended to be illustrative or exemplary, and not restrictive. Various mechanical, compositional, structural, electrical, and operational changes can be made without departing from the spirit and scope of this description and claims. In some cases, well-known circuits, structures and techniques have not been shown in detail in order not to obscure the invention. It is therefore understood that changes and modifications can be made through such ordinary skills within the scope and spirit of the following claims. In particular, the present invention covers further embodiments with any combination of features from different and / or individual embodiments, as described above and below. Embodiments according to the invention can in particular contain further and / or additional features, elements, aspects, etc., which are not shown in the drawings or described above.
    The disclosure also extends to all other features that are shown individually in each figure, even if they may not have been described in the description above or below. Individual alternatives of the embodiments described in each figure as well as the description and individual alternatives of features of these embodiments can also be excluded from the subject matter of the invention or from the subject matter disclosed. The disclosure encompasses both the subject matter that consists of the features defined in the claims or the exemplary embodiments and the subject matter that contains these features.
    [0044] The present disclosure also includes embodiments with any combination of features mentioned or shown above and / or below, in various embodiments or variants. It also includes individual features as shown in the figures, even if they are shown there in connection with other features and / or are not mentioned above or below. The disclosure includes both embodiments that contain only the features described in the claims or the exemplary embodiments, as well as those that contain additional other features. The steps of each method disclosed or claimed below may preferably be performed in the order in which they are presented, but may be performed in a different order.
    In addition, the word "comprehensive" in the claims does not exclude other elements or steps, and the indefinite article "a" or "an" does not exclude a plurality. A single unit or level can perform the functions of several features mentioned in the claims. The mere fact that certain measures are recited in different dependent claims does not mean that a combination of these measures cannot be used to advantage. The terms “essential”, “substantial”, “approximately”, “approximately” and the like in connection with a characteristic or a value also define precisely the characteristic or precisely the value. The term "approximately" in the context of a given numerical value or range refers to a value or range that e.g. is within 20%, within 10%, within 5% or within 2% of the given value or range. Components described as coupled or connected can be electrically or mechanically directly coupled, or they can be indirectly coupled via one or more intermediate components. Any reference signs in the claims should not be construed as limiting the scope.
    Unless otherwise stated, it is assumed that in this patent application a statement a = b implies that | ab | / (| a | + | b |) <10, preferably | ab | / (| a | + | b |) <100, where a and b can represent any variables as described and / or defined anywhere in this patent application or as are otherwise known to a person skilled in the art. Furthermore, a statement that a is at least approximately the same or at least approximately identical to b implies that a ≈ b, preferably a = b. Furthermore, unless stated otherwise, it is assumed that a statement in this patent application that a >> b, or that a is significantly larger or much larger than b, implies that a> 10b, preferably a> 100b; and a statement that a << b, or that a is significantly smaller or much smaller than b, implies that 10a <b, preferably 100a <b. Furthermore, the statement that two values a and b differ significantly or differ significantly means that a = b does not apply, in particular that a >> b or a << b.
    Embodiments of the invention may include one or more electronic or computerized devices and / or involve the use of such devices. These devices typically include a processor, a processing device or a controller, such as e.g. a universal central processing unit (CPU), a graphics processing unit (GPU), a microcontroller, a RISC processor (Reduced Instruction Set Computer), an application-specific integrated circuit (ASIC), a programmable logic circuit (PLC), an FPGA (Field Programmable Gate Array) ), a digital signal processing device (DSP) and / or any other circuit or processing device capable of performing the functions described herein. In particular, the battery management system, the control system and / or the update unit for the control system settings can be partially or completely implemented individually or jointly on such electronic or computing devices.
    The methods described herein may be implemented in whole or in part as software or in the form of software, which in turn may be encoded as executable instructions that are in a non-transitory computer readable medium, including but not limited to a storage device and / or an Storage device are embodied. Such commands, when executed by a processing device, cause the processing device to execute at least part of the methods described here, preferably in real time. The above examples are only examples and should therefore in no way limit the definition and / or meaning of the term processor and processing device.
    In the form used here, i.e. Throughout this document, the terms "computer" and related terms, e.g. “Processor”, “processing device”, “central processing unit (CPU)”, “computing device” and “controller” are not only limited to the integrated circuits referred to in technical jargon as computers, but generally refer to a microcontroller, a microcomputer, and a programmable logic controller (PLC) and application specific integrated circuits and other programmable circuits, and these terms are used interchangeably here. In the embodiments described herein, memory may be a computer readable medium, such as a random access memory (RAM), a computer readable non-volatile medium, e.g. a flash memory, but is not limited to this. Alternatively, a floppy disk, a compact disc - read-only memory (CD-ROM), a magneto-optical disc (MOD), a versatile digital disc (DVD), a USB stick and / or a flash memory card ( e.g. CF, SD, miniSD, microSD) can be used. In the embodiments described here, additional input channels can also, but not exclusively, be computer peripheral devices connected to an operator interface, such as e.g. a mouse and a keyboard. Alternatively, other computer peripheral devices can also be used, which can include, for example, but not exclusively, a scanner. In addition, additional output channels such as e.g. a monitor can be used for an operator interface without being limited thereto.
    Furthermore, the terms "software" and "firmware" as used here are interchangeable and include any computer program that can be stored in memory for execution by computers as defined above, workstations, clients and / or servers.
    The term "non-temporary computer-readable media" used here is intended to represent any tangible computer-based device that is in any technology for the short and / or long-term storage of information, such as e.g. computer-readable commands, data structures, program modules and sub-modules or other data is implemented in any device. Therefore, the methods described herein can be encoded as executable instructions embodied in a tangible, non-temporary, computer-readable medium, including but not limited to a storage device and / or storage device. When such commands are executed by a computer as defined above, they cause the computer to perform at least part of the methods described here. In addition, the term "non-temporary computer readable media" as used herein may include all material, computer readable media, including but not limited to non-temporary computer storage devices, including but not limited to volatile and non-volatile media, as well as removable and non-removable media such as firmware, physical and virtual memory, CD-ROMs, DVDs and any other digital source such as a network or the Internet, as well as digital media still to be developed, with the only exception that they are temporary, propagating signals .
    权利要求:
    Claims (17)
    [1]
    1. A tracking unit (3) for printed matter (1), comprisinga) a mobile communication unit (33), preferably a power-saving wide area network communication unit;b) a photosensitive area (32);c) an electrical energy source configured to provide electrical energy to the mobile communication unit, an amount of electrical energy provided depending on an intensity of light striking the photosensitive area of the printed product; characterized in thatd) the mobile communication unit is configured such that it sends an identification number, a code or a label, preferably a unique identification number, a code or a label, over a mobile communication network if an electrical power supplied to the mobile communication unit exceeds a threshold value, and preferably does not send the identification number if an electrical power supplied to the mobile communication unit does not exceed the threshold value.
    [2]
    2. tracking unit (3) according to claim 1, wherein the electrical power source is a solar cell or a photovoltaic cell (31) and the light-sensitive region (32) comprises a light collecting surface of the solar cell or a photovoltaic cell.
    [3]
    3. Tracking unit (3) according to any preceding claim, wherein the electrical energy source comprises a means for storing electrical energy, in particular a battery or a capacitor, and a light-sensitive element, in particular a photo resistor, a photodiode or a photo transistor, which is configured to control an amount of power supplied from the electrical energy storage means to the mobile communication unit.
    [4]
    4. The tracking unit (3) according to claim 3, wherein the tracking unit further comprises an electrical circuit configured to provide electrical power that exceeds the threshold only when a light intensity is applied to the photosensitive element, particularly the Photoresistor that hits the photodiode or the phototransistor exceeds a second threshold.
    [5]
    5. A tracking unit (3) according to any preceding claim, wherein the sensing means comprises at least one element having an electrical conductivity, resistance, capacitance or inductance configured to respond to folding, bending, tearing of the Elements and / or changes to printing or writing on the element.
    [6]
    6. Printed matter (1), in particular a first individual printed matter copy, consisting ofa) a letter (2), a catalog, a card, a greeting card, a leaflet, a questionnaire, a catalog, a brochure, a book and / or a voucher; andb) a tracking unit (3) according to any one of claims 1 to 5, which are attached to it.
    [7]
    7. The printed matter (1) according to the preceding claim, further comprisinga) a detection means for detecting manipulation of the printed product, in particular comprising folding, bending, tearing the printed product, pressing or writing on sections of the printed product, opening and / or closing the printed product, subjecting the printed product to lighting;b) a scanning unit connected to the scanning means and the mobile communication unit, wherein the scanning unit is configured to provide information regarding the manipulation of the printed product obtained from the scanning means to the mobile communication unit, whereinc) the mobile communication unit is configured such that it sends data, in particular raw data or processed data, and / or information in connection with the manipulation of the printed product via the communication network.
    [8]
    8. The printed matter according to claim 6 or 7,a) with at least one side, a sheet and / or a section, the side, the sheet and / or the section having a front and a back, preferably made of paper or cardboard, whereinb) the tracking unit, the mobile communication unit and / or the electrical power source is laminated between the front and back, preferably with an intermediate plastic layer.
    [9]
    9. The printed product (1) according to one of claims 6 to 8, whereina) the scanning means,b) electrical circuit arrangement for connecting scanning means, scanning unit and / or communication unit, and / orc) an antenna for the communication unitis printed on the printed matter (1), in particular using conductive ink, which is preferably applied by ink-jet printing.
    [10]
    10. System, in particular for tracking printed matter (1) and / or for analyzing a reception and post-reception treatment of such printed matter, the system comprisinga) a printed matter (1) and / or a tracking unit (3) according to one of the preceding claims,b) at least one base station of the mobile communication network, preferably a low-performance wide area network base station, in particular a LoRaWan base station, the base station being able to receive and transmit data that are sent by the communication unit of the printed product and / or the tracking unit preferably to process and / or to send again,c) an analysis unit, which is implemented in particular on a computer, the analysis unit being configured such thati) receive data sent from the communication unit of the printed product and / or the tracking unit from or via the base station andii) analyze the data for manipulation of the printed matter and / or the tracking unit.
    [11]
    11. A method of tracking printed matter and / or analyzing receipt and post-receipt treatment of such printed matter, comprisinga) selection of a printed product (1), in particular a first individual printed product copy, according to one of claims 6 to 9;b) storing the identification number, code or tag of the mobile communication unit;c) cover the light-sensitive area (31) of the printed product, in particular by enclosing the printed product with an insert, preferably an envelope;d) sending the printed matter to a recipient by conventional mail or other physical means of delivery;e) monitoring of the mobile communication network, preferably a wide area network with low output, in particular a LoRaWan, the mobile communication network being able to receive and / or forward data sent by the communication unit of the printed matter to receive the identification number, code or label .
    [12]
    12. The method of claim 11, further comprising the following stepa) after receipt of the identification number, code or brand, the determinationi) a period of time from the dispatch of the printed products to the receipt of the identification number, and / orii) a period of time during which the identification number is received.
    [13]
    The method of claim 11 or 12, further comprising the step of determining a period of time that the recipient takes to study a content of the printed matter (1) based on the period of time during which the identification number is received.
    [14]
    14. The method according to any one of claims 11 to 13, whereina) a plurality of individual printed matter copies are sent to a plurality of recipients by conventional mail or other physical delivery means, in particular each of the plurality of individual printed matter copies being a printed matter according to one of claims 6 to 9,b) information relating to the identity of each individual recipient from the plurality of recipients is stored in a database, in particular in a database implemented and / or maintained on a computer,c) For each recipient, information is stored in the database that is representative of the identification number, code or tag that corresponds to the individual copy of the printed matter, in particular the identification number of the mobile communication unit of the printed matter according to one of claims 6 to 9.
    [15]
    15. The method according to claim 14, further comprising the step of associating data and / or information provided by the scanning unit and sent by the communication unit of a printed product (1), in particular a single printed product copy, with a recipient to whom the Print product was sent.
    [16]
    16. A set of tracking units, the set comprisinga) a plurality of tracking units (3) according to one of claims 1 to 5, whereinb) For each tracking unit, the identification number, code or label that the tracking unit is configured to send differs from a corresponding second identification number, code or label that each additional tracking unit from the set send is configured.
    [17]
    17. A set of individual copies of printed matter, the set comprisinga) a plurality of individual printed matter (1) copies according to one of claims 6 to 9, whereinb) for each individual printed copy, the identification number, the identification code or the label, for the dispatch of which the tracking unit of the individual printed copy is configured, differs from a corresponding second identification number, a corresponding second identification code or a corresponding second label, for the dispatch of which the tracking unit each further individual copy of the printed matter in the set is configured.
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    引用文献:
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    GB2410151A|2004-01-15|2005-07-20|Rf Tags Ltd|A radio frequency identification tag with means sensitive to light for controlling communication between rfid tag and reader|
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    US20180110012A1|2016-10-14|2018-04-19|Nanothings Inc.|Printed Tracking Device and System and Method for Use in a Low Power Network|
    法律状态:
    优先权:
    申请号 | 申请日 | 专利标题
    CH16062018|2018-12-25|
    CH1222019|2019-02-01|PCT/EP2019/086884| WO2020136151A1|2018-12-25|2019-12-21|Tracking unit for printed matter, printed matter, method and system for tracking and/or analysing a reception and post reception treatment of such matter|
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